Thursday, 22 November 2007

Refining my sales message for CardMeeting

Hi CardMeeting users,

Happy Thanksgiving ... especially for me: the response to the news that CardMeeting is for sale was tremendous!

Even with the day-to-day statistics I get from the website and the CardMeeting application, it's very difficult for me to actually gauge the interest level of users. So, when I posted a blog entry on a whim awhile back saying that I was interested in licensing the software, it was a bit of a shock to see so many qualified leads show up out of thin air.

In talks with potential customers, I now see that the SalesForce model of hosted app is the most attractive to people. That fascinates me because I've always thought that organizations would not want their data hosted externally on my servers and that the preference would be for users to license the server and host it themselves. I totally misunderestimated that price and not control would be the primary issue.

I think I am going to have to seriously consider offering dedicated hosting even though it's going to mean lots more work for me. With respect to actually conducting real meetings, in a world of firewalls and NAT'ing routers, having an internet-accessible server like mine is very attractive. Companies like WebEx do very well to personalize their hosted service for their clients, and I could do the same kinds of things with CardMeeting.

CardMeeting has been a stretch for me in so many ways. I'm not a sales person, and I am not a business person. I'm a techie geek, first and foremost. My mind works in terms of features and functionality. But I can see my future customers care little for features and are driven mostly by the benefits and impacts CardMeeting has for them. Whew, very challenging! I definitely need to operate outside my comfort zone to understand and react properly to the needs of my clients.

Anyhow, the offer to license the CardMeeting server and self host still stands, and if you're willing to go out on that limb, you will get CardMeeting for yourself sooner rather than later.

Thank you everyone for the enthusiastic response to my offer to license CardMeeting! It is gratifying that so many people find the service worthwhile even at this stage of the game.

♥Love♥,
Dave Woldrich

P.S. If anyone else is interested in learning about licensing CardMeeting in the near-term, please feel free to contact me at dave@woldrich.com.

Posted by davew at 4:23 AM in /
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